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The so-called foreign trade website usually refers to an e-commerce website independently owned and fully controlled by a brand or individual. It does not rely on third-party e-commerce platforms (such as sub-stores of Amazon, Taobao, Shopify and other platforms), and has independent domain names, servers and operating rights.. Its core feature is "autonomy"-from brand display, user data to marketing strategy, all are determined by the operator independently.
So, why do we choose to do foreign trade website?
Why do foreign trade websites?
1. Brand ownership
The foreign trade website allows you to fully customize the website design, brand image and user experience, thereby strengthening brand recognition. You no longer have to be restricted by the rules of third-party platforms (such as page style, logo display, etc.), and can freely convey the brand concept and visual language.
2. Full control of data
On foreign trade websites, user information, consumption behavior and other data directly belong to themselves. These data can be used for precision marketing and user portrait analysis without relying on the limited data provided by the platform. When DTUY helps customers build foreign trade websites, it pays special attention to the precipitation and utilization of data assets, realizes user behavior tracking and analysis through technical means, and provides a solid basis for brand growth.
3. Cost controllable
There is no need to pay high commissions to third-party platforms (some platforms can take 10%-30%), and only need to bear basic costs such as domain names, servers, and payment tools. The DTUY team once helped a home furnishing brand transform its foreign trade website, reducing the platform commission cost by 22%, and at the same time optimizing its own payment channel, saving an additional 3% of payment fees.
4. Marketing flexibility
You can freely choose marketing channels (such as SEO, social media, email marketing, etc.), flexible promotional strategies, and do not need to be bound by platform rules (such as price control, activity restrictions).
5. Value precipitation
The accumulated user and brand assets belong to itself and will not be lost due to changes in platform policies (such as account bans and traffic restrictions). A fashion accessories brand served by DTUY, after three years of operation on the foreign trade website, its own user pool has reached 500,000, and repurchase has contributed more than 60%.
Domain name and server: invisible competitiveness at the bottom of technology
Domain name strategy: adopt "brand name +. com", and new brands can consider the combination of "product keywords + brand name" (such as "hijabfactory.com") to avoid registered high-value domain names.
Server deployment: SiteGround is preferred in the European and American markets (monthly fee $7.99), and Alibaba Cloud Singapore node is recommended in Southeast Asia (monthly fee $5) to ensure that the page loading speed is ≤ 2. 5 seconds (Core Web Vitals core indicator).
DTUY has helped an outdoor brand reduce the global average loading time from 4.2 seconds to 1.8 seconds through edge computing and CDN optimization, directly promoting a 34% increase in conversion rate.
Traffic acquisition: a tactical combination of global marketing
1. SEO: an infrastructure project for long-term customer acquisition
Technical optimization: Use Squoosh to compress pictures to ≤ 100 KB, deploy hreflang tags to adapt to multi-regional traffic, and submit XML Sitemap to Google API in real time.
Content strategy: Build a content matrix around "user intent", such as "best running shoes for flat feet" with "marathon training guide", and optimize keyword density to 1.2%-1.5% through SurferSEO.
External chain construction: Publish industry reports (such as "2025 Global E-commerce Trends") to obtain quotations from authoritative media, and publish long technical articles on Medium to implant brand keywords.
The DTUY team once built an SEO system for a health food brand. Within 6 months, the natural traffic increased by 320%, and the core words ranked on the first page accounted for 41%.
2. Social media marketing: a closed loop from planting grass to transformation
TikTok e-commerce: Adopt the script formula of "pain point display (first 3 seconds) product close-up (5 seconds) promotion hook (last 2 seconds)", cooperate with middle and tail talents (10,000-100,000 fans), and track conversion through exclusive discount codes.
Instagram operation: Create UGC hashtags (such as
Vertical community: Answer user questions on Reddit's r/Fitness section, and attach a link to the official website; Publish tutorial-like Pin diagrams on Pinterest to aggregate traffic through Linktree.
3. Payment: precise delivery with controllable ROI
Google Ads: Use the combination of "extensive matching and negative keywords", such as "running shoes" to exclude low-value words such as "cheap" and "discount", and the target CPA ≤ 15% of the unit price per customer.
Facebook Ads: Create a Lookalike audience (1%-2% similarity), and post dynamics for users who have not paid for additional purchases, and the repurchase rate has increased by 30%.
Emerging channels: Launch NFT digital collections in Discord's game community, and use Telegram robots to push limited-time discounts.
Through structural optimization and automated delivery strategies, DTUY helped a consumer product brand increase its ROI from 1.8 to 3.6, saving more than $12,000 in a single month.
Foreign trade website is not only a sales channel, but also the core carrier of brand globalization strategy. From platform selection to technology deployment, from user experience to traffic acquisition, every step of foreign trade website construction requires professional planning and fine execution. The DTUY team has been deeply involved in the field of foreign trade website construction for many years, and has helped 200 brands achieve a leap from 0 to 1 and a growth from 1 to 10. DTUY is your loyal partner in the construction of foreign trade websites.
