In the past, most domestic factories relied on foreign trade intermediaries or B2B platforms to obtain overseas orders, but the customer loyalty obtained through this is not high and the order duplication rate is also low. As the domestic supply chain is gradually shifting overseas, no matter whether you are a factory-based or a technology-based enterprise, you cannot simply rely on the services of trading companies or platform intermediaries, but should try to directly connect with customers and increase brand awareness. At this time, a cross-border marketing website is a business card provided to overseas customers and a stepping stone to open up overseas markets. Here are a few core suggestions and one-stop solutions provided by DTUY .
Source: pexels
1. Strategic positioning: Reconstruct the global trust system with data
The essence of overseas customers’ expectations for the official website is a trust verification that transcends culture and cognition. When European buyers browse the official website of Chinese factories, they spend an average of 47 seconds looking for ISO certification marks and carbon emission data; North American customers have extremely visibility into the "customized service portal" (Hotjar 2025 user behavior). This requires companies to clarify the target user groups, including which countries they come from and what content they pay more attention to (such as price, lead time, etc.). Customer needs may vary in different markets.
2. Pay attention to website design and user experience
Cross-border marketing website design is a precise game of rationality and emotion. Because your customers come from all over the world, a modern design of cross-border marketing website can leave a good first impression on the customers. The website should adopt a simple and intuitive layout to avoid overly complex hierarchical structures and ensure that customers can quickly find products or information they are interested in.
In addition, responsive design is also important. With the popularity of smartphones, more and more customers are browsing the official website through their mobile phones. Therefore, the website needs to be responsively designed to ensure smooth operation on all devices such as mobile phones, tablets and computers, providing a consistent and high-quality experience.
Some overseas customers have unstable networks, and the slow loading speed of web pages may lead to customer churn. Therefore, enterprises need to optimize the loading speed of websites and improve customers' browsing experience.
3. SEO optimization to improve search engine rankings
Keyword selection and content optimization: Through carefully selected keywords and high content, companies can rank higher in search engines such as Google. This helps the website to gain more overseas customers.
Clear website structure: A clear cross-border marketing website structure helps search engines better crawl and index website content, thereby improving the search ranking of the website.
One-stop solution to help enterprises cross-border marketing
DTUY provides enterprises with one-stop solutions from cross-border marketing Website Design, brand building, social media promotion, SEM investment customer conversion, and transaction closed loop. The services cover core modules such as customer acquisition marketing system, onion system, customer management system, product system, and trading system. They can help enterprises build professional and comprehensive official websites to achieve the goals of cross-border marketing of enterprises.
