The difference between TOB and TOC website design in the construction of foreign trade enterprises
Having a high overseas business website is a key step for companies to expand their overseas business. However, in the construction of foreign trade enterprise websites, there are also many key points that need attention. For example, TOB and TOC companies also have significant differences in website design due to their different target audience and business.
Differences between TOB and TOC corporate website design
1. Target audience attention points
The website of TOB companies is aimed at other companies or institutions, and their target audience is usually professionals such as decision makers and purchasing personnel of the company. They pay more attention to the professionalism, reliability, efficiency improvement and cost-effectiveness of products or services. For example, a TOB company that provides office automation software for enterprises, its website needs to highlight the power of the software, compatibility with existing systems, data security and other aspects.
TOC companies’ websites face consumers, and consumers pay more attention to the appearance, price, user experience, brand sentiment, etc. of the product. Taking a beauty company as an example, the website will focus on the appearance packaging, trial effects, price discounts and fashion concepts conveyed by the brand to attract consumers to buy.
2. Content presentation
The content in the construction of TOB corporate websites is usually more rigorous, professional and detailed. A large number of technical parameters, cases, solutions, etc. are needed to provide professionals with in-depth understanding of the needs. When displaying products or services, focus on explaining how to help companies solve practical problems and improve operational efficiency. For example, the website of an industrial machinery and equipment manufacturer will have detailed specifications, technical principles, application scenarios and cases of the equipment.
The content of TOC corporate website design is more interesting, vivid and story-based. We mostly use multimedia forms such as pictures and videos to display products, and use products such as consumer evaluation and storytelling.
3. Design style
The design style of TOB corporate website design is usually simple, atmospheric, professional and stable, emphasizing the reliability and authority of the brand. The color matching is relatively calm, and the page layout focuses on the orderly presentation of information, which makes it easier for users to quickly find the information they need. The navigation bar is clear, and there are generally detailed product or service classifications, solutions, customer cases and other sectors.
The design style of TOC corporate website design is more diverse, and can be flexibly designed according to the preferences of the target audience and brand positioning. Generally, it is more impactful, bright and lively, and the page layout is creative to attract consumers' attention. For example, the website design of a trendy clothing brand will be full of fashion and vitality.
4. User interaction requirements
The user interaction of TOB corporate websites mainly revolves around business consultation, cooperation negotiation and other functions. Online consultation, appointment demonstration, download materials and other services are required to facilitate further communication between professionals and enterprises. At the same time, since the TOB business decision cycle is long, some contacts are needed for users to follow up.
Source: pexels
TOC corporate website emphasizes shopping convenience and user stickiness. It has online shopping functions, supports multiple payments, and provides convenient product search and filtering functions. In addition, membership system, user evaluation and sharing will be set up to enhance user interaction and loyalty.
In addition, the professionalism of the enterprise is one of the most important factors for TOB customers. In website design, a simple and atmospheric layout should be used to reflect the stability and reliability of the company. The selected fonts and color matching are in line with the characteristics of the industry and corporate image. The logos, slogans and other elements of website design should be unique and recognizable. In terms of content, it accurately and in detail introduces the company's history, core team, technical strength, qualification certification and other information, and demonstrates the company's professional background.
TOB customers usually come to partners with specific questions, so this type of overseas website design should be oriented towards solving customer problems and provide targeted solutions. Detail the pain points and challenges that customers may face, such as inefficient production efficiency, excessive management costs, difficulties in market expansion, etc., and introduce how the company's products or services can effectively solve these problems. Enhance the credibility and persuasiveness of the solution through specific cases and data descriptions.
A qualified foreign trade enterprise website design service team must have a professional technical team, including web designers, front-end engineers, back-end engineers, SEO experts, etc. Team members should have a rich website design for foreign trade enterprises and understand the cultural differences, network and user habits of different countries and regions.
DTUY is a company with rich overseas travel. It can provide full-process closed-loop overseas services to overseas companies and customers. The company has a team of professional talents in multiple fields to conduct in-depth research on the characteristics and needs of different overseas markets. In terms of website design it can not only provide design solutions that conform to local culture and user habits, but also use advanced technologies to ensure the performance and stability of the website. At present, more than 100 companies have chosen DTUY foreign trade enterprise website design services.
The construction of foreign trade enterprise websites is a systematic project, with different requirements and priorities for TOB and TOC enterprises. When building overseas websites, enterprises must clarify their own positioning and target audience needs, build key points, and choose a professional and reliable website design service company to create a competitive overseas website and lay a solid foundation for expanding overseas markets.
