Main online social marketing channels overseas

For companies doing cross-border marketing, the construction of foreign trade marketing websites is our first step, and secondly, customer channels are crucial. At present, many overseas social media marketing is also one of the keys for foreign trade companies to expand their customers. Currently, more than 61% of companies are promoting through social media, and among foreign trade companies, more than 90% of customers obtain information and establish business cooperation opportunities through platforms such as TikTok and Facebook.



At present, the most popular social media platforms overseas include: TikTok, Facebook, Twitter, YouTube, LinkedIn... Let's take a look at the introduction to these social media today.

1.Facebook
As one of the world's largest social media platforms, Facebook has a huge user base and diverse user characteristics.
It provides delivery function, and can be targeted delivery based on geographical location, interests, age, etc.
However, in recent years, Facebook has frequently encountered problems in platform policies and data supervision, resulting in the decline in the number of users and reputation year by year. Especially at present, Facebook is still in dispute with many countries due to user data issues.
Suitable for marketing behavior: 1. Add pictures and links to the content 2. Event marketing content 3. Brand reputation marketing content

2.Instagram
Users can share photos and videos on Instagram and track other users' sharing; they can also link their own accounts with other social media accounts to share content to other social media.
Users can use Reels to create multi-snippet videos up to 90 seconds and add text, augmented reality filters, and audio. Users can start live streaming by swiping right in the information flow and then going to "Live Streaming".
You can also use Shops to open a store on a business profile and use product tags to distribute shopping-ready content.
If the target population of marketing is under 35 years old, Instagram can be said to be a gold mine!
Enterprises can optimize strategies to enhance brand awareness and sales conversion through attractive short videos, Internet celebrity marketing, user-generated content UGC and data.

3. YouTube
With its 2.5 billion monthly active users, YouTube firmly sits on the throne of the world's largest original video search and sharing platform.
For businesses that want to market brand through videos, YouTube is undoubtedly the preferred platform. By launching a combination of "SEO + Internet celebrity marketing + investment", traffic increases and sales conversion must be a natural result.

4.TikTok
TikTok is an international version of TikTok, and its main user group is Generation Z;
The average participation of users aged 12 to 17 in the United States on TikTok is nearly 54 minutes a day, making it the longest used among all social media applications.
TikTok has become the world's number of downloads and installations in the US market.
Advantages of TikTok:
① High cost performance and large push traffic. Currently, TikTok is in the mid-term stage, but this does not affect its cost performance; many experts and Internet celebrities have not officially started commercial cooperation. Compared with other social media platforms, TikTok experts are relatively low in price. . At the same time, due to the huge traffic of TikTok, the original videos released by experts are high-quality enough; in addition to pushing the private domain traffic to itself, it will also enter a larger traffic pool to attract more.
② Various marketing methods for experts. In fact, the personality and style of TikTok experts are still very vertical; we only need to contact experts to reach cooperation, so that they can create video content for us to promote. TikTok can also be launched.

5.Snapchat
napchat now covers 70% of people aged 13 to 24, with an average user spending 19 minutes a day on the app. While not enough to compete with TikTok and YouTube, it remains a window of opportunity for brands and connect potential consumers. If young audiences are marketing goals, Snapchat is a completely worthy platform to consider.

6.Twitter
With a news platform and social media network with 330 million monthly active users, it is a platform for sharing blog posts, social and featured content.
If the product marketed is related to entertainment, sports, politics, technology or marketing, there is a chance to be a large audience on Twitter.

7.Pinterest
From delicious recipes to home decor inspiration, wedding ideas, fitness moves and DIY-related content, Pinterest is a paradise for visual effects. Like Instagram, Pinterest is a social media platform focused on enriching vision.
If the brand is focused on narrative and the target audience is mainly female, Pinterest, as a platform with 60% of female users, is the choice for social media marketing.

8.LinkedIn
kedIn has more than 180 million users in senior positions, 63 million decision makers and 10 million C-level executives.
LinkedIn is a powerful tool in the B2B industry, especially for expanding your network and finding potential customers.
Its advantages include having a high user base, professional network, content marketing and precise delivery.
B2B companies can effectively enhance brand awareness, expand business networks, and promote sales growth by optimizing company pages, publishing high content, building connections, utilizing group functions and offerings; on LinkedIn, effectively enhancing brand awareness, expanding business networks, and promoting sales growth.



9.Pinterest
pinterest is a niche but very popular social platform. Pinterest uses the form of a waterfall to display the content of the picture without the user turning the page. New pictures are constantly loaded automatically at the bottom of the page, allowing users to constantly discover new pictures. Very suitable for design, creation, picture production and other companies.
If the brand is focused on narrative and the target audience is mainly female, Pinterest, as a platform with 60% of female users, is the choice for social media marketing.

10.Threads
Launched by the team behind Instagram in July 2023, Threads has caused a sensation in the social media field; once launched, it quickly exceeded 150 million downloads, becoming the most successful emerging social media platform in history. Its close connection with Instagram means that it can quickly follow the strong and highly engaged Instagram community.