16
Under the wave of globalization, cross-border e-commerce has become a key way for many enterprises to expand overseas markets. However, in the face of a dazzling array of cross-border e-commerce platforms, how should enterprises make their choices? At the same time, what unique advantages does building your own website have? What role can DTUY play in this? The following will analyze them one by one.
1.Analysis of the Advantages and Disadvantages of Mainstream Cross-border E-commerce Platforms
Amazon
As a global e-commerce giant, Amazon has significant advantages. The platform is highly mature, with a large consumer base and huge traffic. It has many global sites, especially dominating the European and American markets, and has a high average transaction value. It focuses on the products themselves, has low requirements for store decoration, and also has a logistics advantage. Amazon's dedicated logistics can provide convenient services for sellers. However, the disadvantages cannot be ignored. A business license is required to open a store, and individuals cannot register. The operation is difficult, the rules are complex and the review is strict, and the control over the goods is strict. The risk index is high, facing multiple risks such as stockpiling inventory, account association, co-selling, intellectual property rights, and taxation. The financial pressure is high, the collection cycle is slow, and the amount of collateral is large.
AliExpress
Relying on Alibaba's AliExpress, it has considerable traffic and holds the top market share in Russia, Ukraine, some countries in Eastern Europe and the Middle East. It is equipped with a fully Chinese-language back-end operation system, and the operation process is similar to that in China. The offline merchant services are complete, which can help merchants smoothly get through the start-up period. However, opening a store requires a deposit of 10,000 to 50,000 yuan. The review of popular categories is strict, the competition is fierce, the cost of promotion and publicity is high, the value of customers is low, the average transaction value is low, and the profit is small. Opening a store alone or part-time requires a lot of effort.
eBay
As one of the earliest established platforms, eBay outperforms Amazon in sales in subcategories such as auto parts and collectible artworks. The threshold for opening a store is low. You can open a store as an individual. It's convenient to collect payments. There are many sellers and the risk is small. However, profits rely on volume sales. The overall traffic and the number of buyers lag behind Amazon. Listing costs are required, and the final profit is not high. Some sites have strict rules and high timeliness requirements. PayPal payment is risky, and overseas logistics takes a long time and is costly.
Shopee
Shopee supports individual store opening, with a low entry threshold and high popularity in Southeast Asia. However, the consumption level of users is low and the profit is low. The store mainly relies on the operation data of the back-end to support its exposure. The market mechanism is not mature and the order return rate is high.
wish
The wish backend operating system is simple and features a fully Chinese backend, making it suitable for new sellers. It has strong customer stickiness and a high repurchase rate. The platform intelligently pushes information, requiring no excessive operation. However, a new store requires a registration fee of 2,000 US dollars, a payment cycle of half a month, and a fine of 2 US dollars for each violation when an order is cancelled. It is difficult for beginners to obtain traffic, and they mainly rely on boosting.
Lazada
Lazada has no upfront charges for opening a store. Backed by Alibaba, it has abundant funds, powerful technology, and a mature operation model. It also has a complete guarantee system for sellers, which can reduce financial risks. However, the cost of returns is high, platform issues are resolved by customer service with long response cycles, official logistics channels are cumbersome, and it is not friendly to non-inventory sellers. Moreover, platform data is not made public, leaving sellers confused when choosing products.
shopify
shopify website building is simple to operate. It integrates with popular overseas social media platforms such as Facebook and TikTok, offering a rich variety of channels for traffic diversion and customer acquisition. It is less restricted by platforms and supports PalPay and international credit cards for payment. However, sellers need to put in more effort and cost to drive traffic and promote their products. They also have to pay some transaction fees, and some applications require monthly fees.
Walmart
Walmart has a small number of third-party sellers, less competition than Amazon, lower investment costs, no monthly rent charged, and flexible returns. However, the entry threshold is high, and the requirements for sellers are strict. They are required to have good quality and low prices, and there is no Chinese language service. Sellers need to rely on the support of the Changluxiao tool.
2. Advantages of enterprises independently conducting website design
In the field of cross-border e-commerce, enterprises building their own websites have many irreplaceable advantages. First of all, building your own website can free you from many restrictions of the platform and give you greater autonomy. Enterprises can freely formulate marketing strategies, price systems and promotional activities without worrying about the constraints of platform rules. Secondly, building your own website is conducive to shaping your brand image. Enterprises can convey their brand concepts and values to overseas customers through unique website design, personalized page layout and high-quality content display, and enhance brand awareness and reputation. Furthermore, building your own website can help you better grasp customer data. Enterprises can gain a deep understanding of customers' purchasing behaviors, preferences and demands, thereby conducting precise marketing and personalized recommendations to enhance customer conversion rates and loyalty.
3.The importance of website design style and level
The design style and level of a website directly affect customers' first impression and shopping experience. A website with a unique style can stand out among numerous competitors and attract customers' attention. Meanwhile, a high-level design can ensure the usability, stability and security of the website, making customers feel comfortable and at ease during the browsing and shopping process. For instance, a simple and clear navigation bar, an elegant and generous page layout, and a fast and stable loading speed, etc., can all enhance customer satisfaction and loyalty.
4.DTUY provides one-stop services for enterprises
As a professional website construction service provider, DTUY offers one-stop website construction and design services for enterprises. In terms of website construction, DTUY has a professional technical team that can create fully private websites based on the needs and goals of enterprises, ensuring data security and business independence. In terms of website design, DTUY focuses on enhancing style and quality. By integrating the brand characteristics of the enterprise and the target customer group, it designs unique and personalized website pages to improve the brand image and user experience. In addition, DTUY integrates SEO optimization from Google and other platforms with website construction. It intensifies the deployment of SEO optimization in the early stage of website construction, precisely driving traffic to the website and helping enterprises gain more exposure and business opportunities in overseas markets.
In conclusion, when choosing a cross-border e-commerce platform, enterprises need to comprehensively consider the advantages and disadvantages of each platform. At the same time, building one's own website and creating a website design with style and level is an effective way for enterprises to expand overseas markets and enhance brand competitiveness. With its professional one-stop service, DTUY can solve the problems of website construction and design for enterprises, helping them succeed in the cross-border e-commerce field.
