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In the current era of booming e-commerce, many merchants have joined the wave of opening online stores. Shopify, as a well-known e-commerce platform, has attracted a lot of attention. However, upon in-depth exploration, it is found that Shopify has many disadvantages that cannot be ignored. In contrast, the professional website construction service provider DTUY shows significant advantages.
One of the biggest disadvantages of Shopify is the lack of its own traffic. When merchants open stores through the Shopify platform, it's like sailing alone in the vast ocean. They need to rely on their strong self-study ability to explore and move forward in complex areas such as website optimization, traffic diversion, and promotion. From studying search engine optimization rules to formulating social media marketing strategies, every step requires merchants to invest a great deal of time and energy. This is undoubtedly a formidable challenge for novice merchants who lack relevant experience.
Application costs are also a major pain point for Shopify. Although Shopify offers over 1,400 applications to expand the functionality of online stores, many of them are not free. Monthly usage fees keep accumulating, significantly increasing the operating costs for merchants. For start-ups or small businesses, every expense is of vital importance. These additional application fees may become a heavy burden on their development path.
In terms of website program usage, Shopify adopts the Liquid language, and currently, the relevant tutorials are mostly in English, and there are relatively few professional development programmers. Unlike PHP, which is widely used in China, PHP has many experts and mature Chinese courses in China. If merchants want to modify their Shopify websites or develop special features, they often have to seek experts through the official Shopify channels, covering multiple fields such as website setup, template design, professional development, marketing, and image design. This undoubtedly raises the threshold for using Shopify, making it extremely difficult for non-technical professionals to operate.
The issue of website backup and transfer also brings a lot of inconvenience to merchants. During the process of foreign trade, if merchants find a better website system than Shopify, they can only export products in CSV format when migrating their websites and then re-import them into Shopify. However, important pages such as blog content, contact us, return and exchange strategies are difficult to restore after being transferred, which may lead to a significant reduction in the brand image and customer trust that merchants have accumulated before.
In addition, Shopify performs poorly in terms of wholesale functionality and multilingual support. Some enterprises that want to do small B2B wholesale choose Shopify to build their sites, but find that it lacks basic wholesale functions. For example, setting up price tiers, Shopify relies on an application, while this feature is more common on other platforms. Meanwhile, multi-language support is also not satisfactory. For merchants with international business needs, this undoubtedly restricts their market expansion.
In sharp contrast, DTUY, as a professional website construction service provider, has many outstanding advantages. DTUY is capable of fully private website construction and deployment, creating unique and exclusive websites for merchants to ensure data security and business independence. More importantly, DTUY integrates SEO optimization from Google and other platforms with website construction, and intensifies the deployment of SEO optimization in the early stage of website construction. Through precise keyword research, reasonable website structure design and high-quality content creation, we can precisely drive traffic to the website, helping merchants achieve higher rankings in search engines and attract more potential customers.
The disadvantages of Shopify have to some extent restricted the development of merchants, while DTUY, with its advantages such as private deployment, integration of SEO optimization and website construction, has become a better choice for merchants to build websites. By choosing DTUY, merchants will be able to embark on their e-commerce journey more easily and achieve continuous business growth.
