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"Low price trap" and "hidden cost" are attracted by several hundred dollars of short video platform, which eventually leads to incomplete website functions, high maintenance costs, and even affects brand image. Is this the trouble encountered at present, and how to avoid it? DTUY will analyze the reasonable cost structure of foreign trade website construction in detail and expose the hidden dangers behind low prices.
First, two common website design schemes
First of all, foreign trade enterprises need to understand two common modes of building stations, which is the reason for the wide price difference.
The cost of foreign trade website design varies greatly, ranging from several hundred yuan to several hundred thousand yuan. The core reason lies in the different modes of website construction:
1. Template construction station
Some service providers attract customers with "low-priced packages", but in fact they use common templates, which only replace corporate Logo and basic information. The cost of such websites is extremely low (such as 500-3000 yuan), but there are the following problems:
Homogenization of design: the template is the same, which can not reflect the brand characteristics and reduce the customer's trust;
Limited functions: lack of payment, multi-language switching, SEO optimization and other necessary foreign trade functions, and extra fees for later upgrades;
Maintenance risk: the server is shared and the code is closed. Once the service provider stops maintenance, the website may be directly paralyzed.
2. Customized development
High-end websites need to customize the design and development of functional modules (such as mall system, multilingual support, etc.) according to the needs of enterprises, and the price usually starts at tens of thousands of yuan. Its advantages are:
Brand adaptability: from visual design to interactive logic, it fits the enterprise tonality and enhances the professional image;
Function expansibility: support payment interface, logistics tracking, data analysis and other complex functions to meet long-term business needs;
Technology controllability: independent server, open source code, enterprises can independently maintain or change service providers.
Second, what are the common routines of low-cost website design traps?
Service providers who quote several hundred yuan often make profits by hiding expenses or cutting corners, which are shown as follows:
1. Low price attraction in the early stage, and price increase in the later stage.
Domain name and server: low-priced packages usually do not include independent domain names and high-performance servers, and subsequent renewal or upgrade will cost several times;
Multilingual version: only a single language is supported at the beginning, and the cost of adding languages is much higher than expected.
SEO Optimization: The basic package does not include keyword layout and external chain construction. If you need to improve the search ranking, you need to purchase additional services.
2. Technical defects in website design lead to increased maintenance costs.
Slow access speed: low-cost servers are located in China or have low configuration, and overseas users open slowly, losing potential customers;
Poor security: lack of firewall, data encryption, easy to be attacked by hackers, and the cost of repairing loopholes is high;
Compatibility problem: the mobile terminal or mainstream browser is not adapted, resulting in poor user experience and affecting the conversion rate.
3. Lack of after-sales service
Low-cost service providers usually don't have professional team support. If the website needs to modify its functions or fix problems after going online, it needs to pay high working hours, or even no one responds.
Third, how to choose a good website design service provider?
1. Clear demand and reject fuzzy quotation.
Ask the website design service provider to provide a detailed quotation, listing the individual costs such as domain name, server, design, function module and maintenance, so as to avoid the "package price" routine.
2. Investigate technical strength and cases.
Give priority to service providers supporting open source systems to ensure code portability; Check its past cases, focusing on the evaluation of design originality and functional integrity.
3. Pay attention to after-sales service terms
The maintenance period, response time and fault handling process should be clearly defined in the contract, so as to avoid post-wrangling.
Fourth, the advantages of DTUY's website design
For enterprises that want to avoid the low price trap and build a highly competitive foreign trade website, DTUY's independent station service at sea provides a complete solution, and its core advantages include:
1. Privatized deployment, data security is guaranteed.
Independent storage: data is stored in a customer-specific server to avoid sharing risks and resist external attacks and data leakage;
Long-term stability: One-time construction can be operated for a long time, avoiding the migration risk brought by the policy change of SaaS platform.
2. One-stop service for the whole process
Domain name and server: Give away the top-level domain name (.com/.net) for free, and combine the independent host with the cloud server to ensure the speed and security of overseas access;
Multilingual support: support simultaneous construction of Chinese, English or other language versions to meet the needs of global business;
Intelligent dynamic design: optimize the interaction path of the website through user behavior analysis to improve the conversion rate and retention rate.
3. Technology-driven, making it easier to get customers.
SEO depth optimization: comprehensive optimization from the code layer to the content layer, covering the overall core keywords, and seizing the search engine homepage ranking;
SEM agent operation: through AI tools and data-driven strategies, the ROI of customers is increased by 30% on average. In a case, our SEM service reduces the advertising cost by 70%;
Good website design is the "digital facade" of enterprise internationalization, and blind pursuit of low price may pay a higher price. Only by choosing a service provider with transparent quotation and reliable technology can we create a website with both brand value and practical functions, and really help the world to get customers. With 15 years+development experience, 100+ successful cases, privatization deployment and global marketing capabilities, DTUY provides B2B enterprises with a one-stop solution from foreign trade website construction to customer acquisition, so that brand assets can continue to increase in value.
