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It is essential for enterprises to build foreign websites regardless of whether they open up markets in Southeast Asia or Europe and America. However, the website can't meet the competition demand only as a display platform, and the construction of customer acquisition system in foreign website construction has become the core link that determines the success or failure of overseas marketing of enterprises. An efficient customer acquisition system in the construction of foreign websites can not only accurately reach the target customers, but also realize traffic conversion through data integration and analysis, creating sustainable value for enterprises.
1. Customer acquisition system: the core driving force of website construction
The customer acquisition system in website construction is a bridge between enterprises and overseas customers, and its core value is embodied in three aspects: accurate traffic acquisition, efficient clue management and in-depth customer operation. Traditional websites rely on a single channel for drainage, while the customer acquisition system realizes the fission growth of traffic by integrating multi-channel resources such as search engine optimization (SEO), social media marketing and email marketing (EDM). For example, with the precise targeting function of Google Ads and Facebook Ads, enterprises can reach potential customers in a specific region, age or interest, and cooperate with A/B testing to optimize advertising materials, thus significantly improving the click-through rate and conversion rate.
At the customer management level, the customer acquisition system breaks the data island through omni-channel clue aggregation. For example, in the construction of foreign websites, Zhongli Xunhe supports the unified gathering of multi-channel clues such as website forms, social media private letters, and email consultation into the CRM system to avoid customer loss caused by scattered channels. At the same time, the AI intelligent customer service built into the system can respond to customer inquiries in real time, and quickly solve common problems and improve customer experience by matching preset words with knowledge base.
2.DTUY: Full-scene customer acquisition and operation expert
As a leader in the field of foreign trade website construction, DTUY looks for him to provide one-stop solutions for enterprises with the core of "omni-channel customer acquisition+smart operation":
2.1 omni-channel customer acquisition and clue management
Zhonglixun's system supports multi-channel clue access such as websites, social media and offline exhibitions, and pushes clues to the sales team according to priority through automatic cleaning and distribution functions. For example, manual follow-up reminders can be triggered for high-value customers, and secondary cultivation can be carried out for low-intention customers through EDM to maximize the use of resources.
2.2 Multi-dimensional operational analysis
The system has built-in tools such as Google Analytics to track key indicators such as user behavior path, length of stay and conversion funnel in real time. For example, analyze the user's click preference through thermal map to optimize the page layout; Combined with CLV model, the risk of churn is predicted and retention strategies are formulated.
2.3 Smart customer service and instant retention
In the customer service scenario, the system supports AI+ manual dual-mode response, covering 7×24 hours of service. For example, after the customer leaves a message on the website, the system automatically generates a work order and distributes it to the customer service in the corresponding area, and at the same time pushes the welcome mail and product information package to improve the conversion efficiency.
2.4 Data Security and Compliance
DTUY adopts a privatization deployment scheme to ensure that enterprise data is completely controllable and meets the requirements of international privacy regulations such as GDPR. For example, customers can manage their own data access rights to avoid the risk of data abuse on third-party platforms.
With the fierce competition in overseas markets, it has become the key for enterprises to break through the growth bottleneck by building a customer acquisition system in foreign websites. DTUY helps enterprises to realize closed-loop management from traffic acquisition to customer conversion with its three core capabilities of omni-channel customer acquisition, intelligent operation and data security. Whether it is a start-up enterprise or a multinational group, choosing DTUY means choosing technology-driven growth and data-enabled decision-making to help enterprises seize the opportunities.
