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In recent years, foreign trade website design has become a high-frequency hot word in the cross-border sea circle. More and more factory enterprises, traditional traders, and even Amazon platform sellers have begun to look to the official website design. Some people say that it is the new blue ocean of foreign trade, and some people say that it is too difficult to start, and the input-output ratio is low.
What are the real advantages of enterprise foreign trade website construction? Is it worth doing? The answer is: value. Especially for enterprises that want to do brand precipitation and master user data, the construction of enterprise foreign trade websites is not an alternative option, but a core strategy.
First, the private position that truly belongs to you is no longer limited by the platform
Foreign traders who work hard on the platform know the feeling of "killing" and "blocking" best:
A bad review destroys a Listing；; A policy adjustment returns to its original shape; All orders, traffic and customers belong to the platform, and you are only a temporary user. The essence of enterprise foreign trade website construction is your self-built brand official website+user precipitation platform: the order data is owned by you, the customer contact information and behavior track can be traced, and you can independently guide repurchase, cross-selling and fission sharing. You are no longer the "tenant" of the platform, but the "landlord" of traffic.
Second, higher profit margins, refusing to be harvested by the platform commission
On Amazon or Ali International Station, when an order is placed, the commission, advertising fees, warehousing and logistics costs add up, and the profit is often only single digits. The advantages of enterprise foreign trade website construction are: no platform for commission, more flexible pricing (high gross profit), direct development of supporting value-added services and combined sales.
Especially for some products with high customer unit price, customized products and products with complex B-end requirements, the price system and quotation mode can be designed more freely through the construction of enterprise foreign trade websites, and the profit space is much higher than that of platform business.
Third, build brand image and realize long-term user assets accumulation
Platform e-commerce is a traffic business, and enterprise foreign trade website construction is a brand business. If you want to:
Users remember your brand, not the "buyer account"
Have your own brand official website, brand story and brand tonality.
Build trust and professionalism in the hearts of customers.
That enterprise foreign trade website construction is what you must do. It is not only a sales tool, but also a window for you to show the company's image and professionalism.
Fourth, more flexible marketing combination boxing: content, advertising, social media all get through
The gameplay of the platform is biased towards "operation" and the gameplay of enterprise foreign trade website construction is biased towards "marketing". In website design, you can freely exert all kinds of marketing abilities: Google advertisement +FB advertisement accurate delivery, TikTok/Instagram online celebrity grass planting and drainage, SEO, long-term accumulation of natural traffic, email marketing, Messenger automatic follow-up transformation, YouTube, Reddit and Pinterest content planting. You can do brand stories, discount promotions, and engage in activities such as membership, fission lottery, old and new-all tools are up to you, no longer limited by the platform mechanism.
Five, lay the foundation for the digital transformation of enterprises, and have more initiative in long-term development
The construction of enterprise foreign trade website is actually the core of enterprise's "digital ability to go to sea". It can not only improve the current transaction efficiency, but also help you realize it in the future: building a global digital sales channel (multi-language, multi-currency and multi-region), realizing automatic customer data management (CRM system), expanding B2B+To C dual-line integration mode, docking AI customer service, BI analysis, global warehousing and distribution and other new technical capabilities. Simply put, whoever builds the enterprise's foreign trade website first will have the initiative in the future cross-border e-commerce.
To build a foreign trade website for enterprises, it is not just to pursue hot spots, but to choose the direction. Many people misunderstand the construction of foreign trade websites of enterprises: Do you want to spend a lot of money on advertising? Do we have to be a DTC brand? Is it necessary to build your own technical team? Actually, it is not.
The construction of enterprise foreign trade website is a strategy, not a tool. It can be To C retail brand station, To B inquiry station and information station. The key is: do you want to take the customer into your own hands or leave it to the platform to decide?
