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At present, we have heard a lot of tutorials and choices around the construction of independent stations, so what are the pitfalls in the construction process of independent stations? You must be optimistic about the following pits.
1. Blindly learn website building technology
In the boom of independent website construction, the course of website building training has been heated. In fact, are those website building courses that charge 30,000, 50,000 or even more than 100,000 yuan really necessary to learn? I believe that many people do not think rationally. Unless you plan to build a website as your career direction in the future, it is not recommended that you invest a huge amount of time and money to learn website building techniques. On the one hand, the technology of building a website is more complex, such as wordpress, webflow, etc. need to have a certain code foundation, which is difficult for ordinary people to master. It is not necessary to waste a lot of time and money to learn a new technology, but the mastery is not very good, and the frequency of use is not high.
Before learning to build a website, you need to make a reasonable assessment of your needs.
So finding a professional independent station construction service provider can solve such a problem.
2. Spend a lot of money to build an independent station, and then sit and wait for inquiry
Many people have particularly tall websites and believe that such websites can attract potential customers and inquiries. In fact, the website that can attract inquiries has certain technical requirements and copywriting planning requirements. For example, is your website server deployed overseas? Is your domain name searchable and easy to remember? Is your website speed up to the requirements of overseas marketing? How good is your copywriting, and can you get people to remember your brand and products in less than 3 seconds? Does your advertising landing page design have the ability to convert and let users leave an inquiry? and other questions, you need to consider the layout elements at the beginning of building the website, instead of spending a lot of money, building a beautiful website can sit on the inquiry.
3. SEO construction, no cost
Nowadays, there are more marketing companies and personal service providers for website SEO, and they may promise to optimize the website with SEO without spending money. But in fact, SEO optimization work, in addition to website architecture optimization, also includes content construction and external link construction, which require a certain amount of time, money and energy. For example, content construction requires a lot of materials, art design and shooting. The construction of external links also requires a certain amount of money. Therefore, it is not true that SEO optimization does not require money.
4. Believe in Google's promise to be number one on keywords
When many marketing companies give proposals to clients, they will make it a promise to help customers rank first in Google's keywords, saying that as long as they are selected, they can make Google first in keywords, which is wrong.
Google's Thousand People and Thousands of Faces Technology suggests you find out. The same keyword, searched in different computer IPs and different locations, may result in different rankings. Therefore, all promises to guarantee Google first on the page are unreliable.
5. Invest too much in Google Ads without researching it
Many companies want to get inquiries in a short period of time, so they are willing to invest huge advertising dollars in Google Ads. In fact, there are many forms of Google Ads, such as display ads, search ads, discovery ads, etc. Display ads and discovery ads have certain requirements for advertising materials, and search ads also have certain requirements for advertising copy and advertising landing pages. Data needs to be monitored during the advertising process to better optimize advertising effectiveness. If you don't study the delivery logic and mechanism of Google Ads, it is difficult to achieve a good result.
DTUY independent station construction platform can provide customers with professional independent website construction services, help customers step on less pitfalls, take fewer detours, and our strategists will design a suitable independent website construction plan for you according to your situation.
