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In the construction of foreign trade websites, many merchants often focus on delivery, but ignore the impact of the website itself on the conversion rate. Take W, an independent overseas website that operates mid-to-high-end clothing, as an example. After using the high-end Shopify template to quickly build a website, although it costs nearly 4,000 US dollars and the site visits are good, the additional purchase rate is low, the conversion rate is almost zero, and the user stay time is less than 10 seconds, the jump rate is as high as 89%. This reveals a cruel reality: corporate websites do not convert, the problem may lie in the website itself. The DTUY website team takes you through the process of creating a high-converting website in website design.
First of all, the unreasonable page structure is an important reason for the low conversion rate. Station W directly uses the default structure of the template, lacking page design and conversion path planning, making it difficult for users to find purchase entrances and increase their willingness to purchase. To this end, merchants should reconstruct the page structure of website design, design the content structure according to the conversion link, from brand display to product recommendation, to trust endorsement and action guidance, step by step, and guide users to complete the purchase.
Secondly, the lack of a data tracking mechanism makes it impossible for merchants to judge which link the problem is. Shopify does not have any data tracking mechanism for building a website, which makes merchants ignorant of user behavior and unable to optimize in a targeted manner. Therefore, the deployment of burying systems is critical. Merchants should install and configure GA4, Meta Pixel and other tools during website design and construction, track behavioral events, and add heat map tools to track users and click paths, so as to accurately locate problems.
Furthermore, the optimization of the undertaking chain is also the key to improving the conversion rate. In order to issue orders quickly, Station W directly uses the template page to receive traffic, resulting in a discrepancy between the user's psychological expectations and the actual page, resulting in a conversion rate. Merchants should customize landing pages for different channels to match the psychological expectations of target audiences, and at the same time set up multi-point guidance on purchase paths, such as outfit selection, matching recommendations, first-purchase discounts, etc., to increase users' willingness to purchase.
In addition, merchants also need to pay attention to avoid common misunderstandings, such as only looking at the appearance but not the link, ignoring the mobile terminal experience, poor template performance, and omitting SEO infrastructure. An excellent website design should not only have a beautiful appearance, but also have a reasonable page structure, a perfect data tracking mechanism and an optimized chain of acceptance.
With its profound industry and professional technology, DTUY can deeply analyze brand positioning and target audience, tailor-made exclusive brand impression for enterprises, and create a unique and attractive brand image in an all-round way from visual design to user experience.
In terms of data security, DTUY provides a privatized deployment solution, allowing enterprises to have control over data, effectively avoiding the risk of data leakage, and ensuring the security of core business secrets of enterprises. This is not only responsible for the enterprise, but also a solid guarantee for the long-term brand.
In the process of building an independent overseas station, DTUY deeply implanted the concept of SEO optimization into it. From website design, architecture construction, keyword layout to content optimization, every link is carefully crafted to ensure that the website has excellent search engine friends from the beginning of its birth. And DTUY does not stop at the initial optimization results, but tracks changes in search engine algorithms, combines market dynamics and user feedback, continuously optimizes the website, increases the weight of the website, and makes the ranking of the website in the search engine result page rise steadily, thereby providing The website brings more high natural traffic, helps enterprises gain wider exposure and attention in the global market, and achieves business growth and breakthroughs.
