Google SEO Optimization Tutorial

In the digital age, Google Search Engine Optimization (SEO) is crucial to the success of a website. DTUY will introduce in detail today five key steps in Google's SEO optimization to help corporate websites stand out from the fierce competition.

Step 1 Select the right keywords
Choosing keywords is a relatively difficult step in Google's SEO optimization, but it is also a very critical step.
Keyword selection is the cornerstone of Google's SEO optimization and the most challenging part. The following three key words help you choose accurately:
1. Relevance:
Keywords must be highly relevant to your business and website content. For example, websites selling tea should focus on keywords related to tea rather than alcohol content.
Keywords with high correlation can attract target audiences and improve conversion rates.
2. Difficulty:
Use SEO tools such as ahrefs to evaluate keyword difficulty and find a balance point.
3. Traffic:
In Google SEO optimization, you should choose keywords with a monthly search volume of more than 100, and the more traffic the better.
Find a balance between relevance, difficulty and traffic to ensure keywords are both traffic and easy to rank.


Step 2: Create content based on keywords
Content is the core of Google's SEO optimization, and high-quality content can attract users and improve rankings. Here are the strategies for creating content:
Observe competitors: Top-ranked content to understand their perspectives and strengths.
Beyond your competitors: Think about how to make your content more unique, valuable, and more suitable for target keywords.
User orientation: Ensure content user needs and solve user problems.

Step 3: SEO optimization of content
After the content is created, detailed SEO optimization is also required, including the following five aspects:
1. Title optimization:
Select keywords that are most relevant to the page content and are searched for.
Integrate keywords naturally and smoothly to avoid pile-up.
The title length is controlled to be around 60 characters to ensure complete display in search results.
Each page title should be unique and avoid duplication.
2. Keyword optimization:
Arrange keywords rationally to ensure natural and smooth content.
Old domain names have the advantage of trust value, and new sites need to be compensated by high-quality content.
Initial keyword research, select business-related and moderately competitive keywords.
3. Internal links:
Add links to other relevant articles or home pages in the website to the article.
Enhance page relevance and promote information circulation.
Build internal links naturally and smoothly to improve user experience.
4. External links:
"Content is king, external links are king", high-quality external links can significantly improve their ranking.
Avoid buying low external links and pay attention to the construction of natural external links.
Authoritative websites quote your article and leave links to effect.
5.Meta Data Optimization:
Fill in the meta title and meta description to attract users to click.
Google will display relevant content based on user search terms, and meta description needs to be accurately written.

Step 4: Google SEO optimization traffic in the early stages
After the content optimized by Google SEO is published, it is necessary to actively promote it to accumulate SEO:
Use social media: Share content through Facebook community, Quora and other platforms.
Email Marketing: Send emails to subscribers to promote new content.
Pay: Use Facebook and other paid to obtain initial traffic.
Initial traffic assistance ranking: After 3 to 6 months, the article begins to have rankings and traffic, and further optimizes based on the data.

Step 5: Post-optimization of Google SEO optimization
Monitoring and optimization are the key to Google's SEO optimization success
Use tool monitoring: Use Google console or ahrefs to view website rankings, keywords, traffic and other data.
Top-ranked titles with low click-through rates: Increase title appeal and increase click-through rates.
Content: Regularly updated content, uniqueness and value.
Localization and cultural adaptability: For overseas companies, optimize local keywords and page content to attract target market users.
Key points for Google Algorithm Update in 2024
User experience enhancement:
Google is more concerned about website loading speed, mobile friends, navigation intuitiveness and user interaction.
User experience directly affects website ranking.
E-A-T principle reinforcement:
Google SEO optimized content needs to be created by knowledgeable authors and supported by authoritative sources.
High and credible content will be given priority.

Fight against spam content:
The 2024 Google update continues to emphasize the E-A-T (, expertise, authority, credibility) principle, requiring content to be created by knowledgeable authors and supported by authoritative sources. This principle helps Google identify high-trustworthy content and prioritize it to users.

Fight against spam content and unnatural SEO means
In its 2024 update, Google has stepped up its crackdown on spam and unnatural Google SEO optimization methods. For example, the core update in March specifically cleaned up low-AI generated content and spam, while introducing new detections to identify them. Google is stepping up its crackdown on spam and unnatural SEO methods. Everyone should pay attention to this point.