In the field of international trade, having a website design is an important way for sellers to expand the global market. The SEO service is the key means to increase the exposure of independent stations and attract potential customers. The followingDTUY him will introduce you in detail the SEO optimization strategy for cross-border e-commerce independent website sellers.
Keywords
keyword research
Know your target audience: Identify which countries, regions, age groups, and consumer groups your product or service is targeting. For example, if your website design focuses on fashion sports equipment, and the target market is young fitness enthusiasts in Europe and the United States, then keyword research needs to focus on the search habits of this group of people. With keyword tools: With the help of professional keyword tools like Google Keyword Planner, SEMrush, Ahrefs, and more. Taking Google Keyword Planner as an example, enter relevant product core words, such as "running shoes", and it will provide a series of relevant keywords and their search volume, competition level and other data. Screen out long-tail keywords with moderate search volume and relatively small competition, such as "lightweight running shoes for men". Competitors: Research independent sites that have done a successful job in the same field, and see what keywords they use in headlines, descriptions, text, and so on. For example, if a competitor's product title appears "breathable running shoes" (breathable running shoes), this may be an important user search term, and you can also consider reasonable inclusion.
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SEO service in Website Structure
Ensure that the website design structure is clear: adopt a tree-like structure, and the homepage-first-level classification-second-level classification-product page has a clear hierarchy. For example, an independent website selling electronic products has first-level categories such as "mobile phone", "computer" and "accessories" on its homepage, and second-level categories such as "Apple mobile phone" and "Android mobile phone" are subdivided under "mobile phone". Display specific products, which is convenient for search engine crawlers to crawl and users to browse. Optimize website navigation: The navigation bar is concise and clear, including links to important product categories, brand stories, shopping carts, customer service, and more. Avoid using dropdown menus too deep and make sure important pages are accessible within 3 clicks. Create a sitemap: Generate an XML sitemap with plugins such as Yoast SEO and submit to search engine platforms such as Google Search Console. Site maps allow search engines to clearly understand the page structure and content distribution of the website, improving crawling efficiency.
Page SEO service
Optimize title tags in website design: The title tags of each page should accurately summarize the content of the page and contain key words. The length is controlled to 50-60 characters, ensuring that it is fully displayed in the search results. For example, the product page title "High-Quality Women's Yoga Pants-[Brand Name]". Write quality meta descriptions: Although meta descriptions do not directly affect rankings, they can attract users to click. Describe the content of the page concisely, highlight the advantages and selling points of the product, and include keywords appropriately. As in "Get our comportable and stylish women's yoga pants. Perfect for any yoga session. [Brand Name] offers great quality at affordable prices." Optimize pictures: Add alt attributes with accurate descriptions to pictures, including relevant keywords. For example, for a picture of yoga pants, the alt attribute can be set to "women's yoga pants in black color", which helps search engines understand the content of the picture, and also provides picture information for visually impaired users. Optimize URL structure: URLs are concise and contain keywords, easy to understand and memorize. For example, the product page URL can be set to "www.example.com/women-yoga-pants-black-123" to avoid complex parameters and symbols.
Optimizing SEO Construction in External Links
Obtain high external links: Establish cooperation with well-known websites, blogs, forums, etc. in the industry, and strive for their backlinks. For example, if you are a corporate website that sells outdoor camping equipment, you can contact an outdoor adventure blog to provide them with professional product review articles, and mention and link to your website appropriately in the articles. Participate in industry forums and communities: Actively participate in forums and communities in related fields, such as relevant sections on Reddit. When answering questions and sharing, leave links to independent sites reasonably, but avoid marketing and focus on providing valuable content. Press releases: Through the press release platform, release press releases on the launch of new products, promotional activities, brand cooperation, etc. of the independent website, and include links to the independent website to attract the attention of the media and users, and at the same time enhance the authority of the website.
We can provide comprehensive SEO optimization services and enterprise website design services for enterprises, covering high-quality content construction, trading systems, product systems and other modules. Create a one-stop solution for enterprises from brand building, marketing promotion to customer conversion and inquiry, and help enterprises complete international trade expansion.
