Company Profile
Aoyuan Group was established in 1995 and has long been committed to providing information technology services to governments, enterprises, and institutions. Aoyuan Smart Party Building, a subsidiary of Aoyuan, has been deeply involved in the informationization construction of party and government organs for more than ten years. With a mature product system, perfect delivery process, professional team, and rich experience, it meets the digital management needs of party organizations at all levels for "one network unified management and one network collaboration". Its core products cover more than ten items, including smart party building systems, smart organizational integration platforms, cadre management systems, civil servant management systems, etc., widely serving party committees and organizational departments at all levels.
However, against the backdrop of increasingly fierce competition in the party building informationization market, Aoyuan Smart Party Building urgently needs to enhance its brand influence, optimize website traffic conversion, strengthen industry barriers, and further consolidate its industry position. Since 2019, DTUY has been deeply cooperating with Aoyuan Smart Party Building, starting with website construction optimization and gradually expanding to comprehensive marketing optimization, helping to continuously improve brand volume and market competitiveness.
Optimize actions
In the face of the competitive situation in the party building industry, DTUY has developed a comprehensive optimization plan covering website optimization, content layout, SEO strategy, and video marketing from multiple dimensions, implementing precise strategies.
1. Website optimization - building a high weight matrix to enhance user experience
Adopting a main domain name+subdomain architecture, with c4m as the main domain name, each product channel page uses subdomains to form a search engine weight synergy and improve overall ranking.
Focusing on the product as the core content, optimizing browsing paths, guiding visitors to explore product details in depth, increasing user visit time, enhancing trust, and improving consultation conversion rates.
Optimize the content structure based on user search habits to ensure that website information is clear and easy to read, making it convenient for users to quickly access key information.
2. SEO optimization - keyword dominating the screen, improving search visibility
Optimize website content layout for core keywords in the party building industry, ensuring that multiple keywords specified by the brand rank at the top of Baidu search results.
Expand search traffic sources, enhance website coverage, and increase potential customer reach through long tail keyword strategies.
Adopting continuous content updates and high-quality external link construction, further enhancing the authority of the website in search engines and consolidating ranking stability.
3. Deep cultivation of content - creating high-quality information and building high industry barriers
Relying on high-quality content construction, continuously strengthening brand influence, enhancing website credibility, and making it an authoritative reference in the industry.
Due to the high quality of its official website content, it has attracted numerous competitors to imitate or even directly plagiarize, further confirming its increased market influence.
4. Video marketing - multi-channel exposure to enhance brand three-dimensional communication
More than 50 videos were filmed and produced for Aoyuan Smart Party Building, covering multiple dimensions such as product introduction, functional explanation, and case display, enriching users' ways of obtaining information.
After a year of continuous operation, the related videos have formed a good display effect on the Baidu homepage, further enhancing brand exposure and influence.
Optimization effect
After continuous optimization, the official website of Aoyuan Smart Party Building has achieved breakthrough growth, helping the brand further establish its leading position in the industry:
✅ Significant growth in lead conversion: In the past year, over 500 leads have been obtained through the official website, effectively assisting in business expansion.
✅ Stable ranking of keywords: Multiple core keywords designated by the brand have entered the Baidu search homepage, enhancing the brand's visibility on the search end.
✅ Significant increase in website indexing: The website already had a good indexing foundation before optimization. After further optimization, the indexing volume soared from 2000+to 4300+, achieving a doubling growth and significantly improving search engine weight.
✅ The brand influence continues to expand: the content on the official website has become an object of imitation for the industry, further consolidating the market benchmark position of Aoyuan Smart Party Building.
The successful optimization case of Aoyuan Smart Party Building once again verifies DTUY's strong strength in enterprise website optimization and brand promotion. In the face of fierce competition in the party building information market, DTUY uses comprehensive methods such as website optimization, SEO strategy, high-quality content construction, and video marketing to help Aoyuan Smart Party Building quickly enhance its brand influence, achieve precise customer acquisition, and market breakthroughs.
