Company Profile
As a well-known enterprise that has been deeply involved in office systems for more than 20 years, Huatian Power has launched a smart instant messaging system specifically designed for government and enterprise communication - Xiaotian Internet IM System, based on its rich industry experience. Faced with a fiercely competitive market environment, Xiaotian Internet needs to increase brand exposure in a short period of time, achieve precise drainage, and ensure product market penetration. However, how to stand out in mature markets has become a major challenge for Xiaotian Internet.
Optimize actions
As an expert in enterprise website optimization and digital marketing, DTUY has developed a matrix based multi site optimization strategy based on the existing technical conditions and market goals of Xiaotian Internet, in order to achieve a dual breakthrough in brand communication and traffic growth.
1. Build a traffic oriented content website and form a multi site layout
Simplified website strategy: Without directly modifying the customer's official website, DTUY has built a "traffic driven content website" for Xiaotian Internet, focusing on knowledge content. Through core positions such as the head menu, secondary pages, and homepage, traffic is accurately directed to the main website.
Flow optimization: Carefully design user browsing paths to ensure that visitors naturally flow to the Xiaotian Internet main site while reading high-quality content, thereby improving conversion rates.
2. SEO optimization of the main site to improve search ranking and user experience
SEO construction: Optimize the search engine friendliness of Xiaotian Internet's main site, including keyword layout, content optimization, internal link architecture adjustment, etc., in order to enhance the overall weight of the website.
Data driven content optimization: Based on the search needs of target users, adjust the internal content structure, strengthen the long tail keyword strategy, and ensure that the website can continuously obtain search traffic.
Browse path optimization: By improving user interaction design, visitors can more efficiently obtain key information, increase user stay time and conversion rate.
Optimization effect
After two months of optimization and adjustment, the overall traffic and search performance of Xiaotian Internet website have improved significantly:
The website visitor IP has increased by over 200%, effectively enhancing brand exposure and bringing more potential users to the enterprise.
The speed of SEO indexing has significantly improved, breaking through 100 effective indexes in just six months, far exceeding the indexing performance of ordinary new sites.
The core indicators of the website have been improved. It usually takes a long time to accumulate weights for new domain names and new sites. Through the optimization strategy of DTUY, the collection speed and quality of Xiaotian Internet website are significantly ahead of the market average.
The successful case of Xiaotian Internet fully demonstrates DTUY's profound experience and innovative ability in enterprise website optimization. For many newly built sites, how to quickly break through and achieve traffic growth is an important challenge in front of them. DTUY adopts a dual strategy of "simple site+main site optimization" to help Xiaotian Internet increase brand exposure, obtain more natural traffic, and ultimately maximize website value in a short period of time. This case not only validates the effectiveness of the multi site strategy in market promotion, but also provides new ideas for more enterprises to break through the traditional promotion dilemma.
