Company Profile
Jiangsu Wei'an Zongheng Technology Co., Ltd. is a technology innovation enterprise deeply engaged in digital twin technology, dedicated to empowering the modernization of urban safety governance. After 15 years of in-depth exploration, the company has accumulated numerous industry-leading products and solutions, covering key areas such as emergency management, work safety, and urban governance. Currently, its products and services have reached over a hundred cities, benefiting tens of thousands of enterprises and government institutions, and have received over a hundred intellectual property rights and industry honors.
However, before collaborating with DTUY, although Jiangsu Wei'an Zongheng Technology's official website had basic product display functions and was updated in sync with some self-media accounts, it faced problems such as low inclusion rate, poor search ranking, and sluggish traffic growth, resulting in poor online customer acquisition performance.
Optimization Actions
In response to the pain points of Jiangsu Wei'an Zongheng Technology's official website, DTUY formulated three core optimization strategies: "technology upgrade + SEO optimization + precise traffic diversion", and implemented a series of in-depth optimization actions:
Website revamp and upgrade to enhance site quality
Upgraded from a display-oriented website to a marketing-oriented website, enhancing user experience and conversion capabilities.
Optimized website structure, rationally designed navigation paths, guided visitors to browse deeper, and increased user retention rate.
Enriched page content, combined with the company's product features and user needs, to enhance the information value of the website.
SEO optimization to improve search engine rankings
Code optimization: Solved the problems of the official website's dynamic website, enhancing search engine friendliness.
Keyword layout: Focused on industry search habits, precisely selected core keywords such as "emergency drill system", "work safety supervision platform", "digital emergency plan", etc., to promote ranking improvement.
Site quality improvement: Combined with high-quality content output, enhanced website weight, and increased search engine inclusion rate.
Precise traffic diversion to assist in high-value customer acquisition
Content marketing-driven traffic growth, by regularly outputting industry insights and product application cases, to increase user attention.
Optimized lead acquisition paths, strengthened website consultation guidance, and improved the conversion rate of potential customers.
Optimization Results
Under DTUY's professional operation, Jiangsu Wei'an Zongheng Technology's official website achieved significant growth and breakthroughs in a short period of time:
Keyword ranking optimization
Core keywords such as "emergency drill system", "work safety supervision platform", and "digital emergency plan" have been stably displayed on the first page of Baidu search, greatly enhancing brand exposure.
Significant increase in Baidu inclusion volume
Within one year, the Baidu inclusion volume of the official website increased from 20 to 373, with a growth rate of 1790%, and the site weight was significantly enhanced.
High-quality lead growth
From March to August 2024, the official website accumulated 61 precise customer leads, effectively assisting the company's business expansion and solving the problem of customer acquisition in high-value industries.
Enhanced industry influence
With the improvement of the brand's website weight and ranking, Jiangsu Wei'an Zongheng Technology's influence in the digital twin and urban safety governance sub-sectors has further expanded, laying a solid foundation for future market expansion.
DTUY, through precise SEO strategies, marketing-oriented website optimization, and professional content operation, successfully transformed Jiangsu Wei'an Zongheng Technology's official website from a low-traffic website to a high-value customer acquisition platform. The concurrent growth of traffic, inclusion, and precise conversion has propelled the brand's market competitiveness in the digital twin industry to a new height.
