Company Profile
Dalian Zhuoyun Technology Co., Ltd. is a significant software provider in the field of educational informatization in China and also a professional service provider for smart campuses. The company focuses on IT services for smart campuses and is committed to offering the best solutions for universities, covering multiple core areas such as teaching, research, management, life, and security. However, in the era of digital marketing, Zhuoyun Technology's brand website has failed to fully play its due role, facing problems such as low traffic, difficulty in acquiring customers, and reliance on offline expansion, with business growth encountering a bottleneck.
Optimize actions
Facing the predicament of Zhuoyun Technology, DTUY started from the fundamental issues of the brand's official website and formulated a series of optimization strategies, with the core goal of "traffic growth + lead acquisition", to drive the transformation and upgrading of the official website:
Website Upgrade: From Display to Marketing
DTUY rebuilt the enterprise's official website and deployed a lightweight marketing system, transforming it from a simple information display platform into a marketing-oriented website capable of attracting potential customers and facilitating conversions.
Search engine optimization, enhancing ranking and exposure
Code optimization: Adjust the underlying code structure to improve search engine friendliness and make the website more easily indexed by search engines such as Baidu and Google.
Precise keyword layout: Centering on core keywords like "Smart Campus" and "Integrated Portal", plan high-quality content and continuously publish informative articles to boost search engine rankings.
External link optimization: Build external links through authoritative platforms such as industry websites and blogs to enhance website weight and expand brand exposure.
Traffic conversion and enhancing lead acquisition capabilities
Optimize the website flow: Based on user behavior paths, re-plan the website structure to make it easier for visitors to find key product information and reduce the bounce rate.
Strengthen product value output: Embed product advantages, customer cases, application scenarios and other content on key pages to enhance the trust of potential customers.
Improve interactive experience: Set up functions such as "Online Consultation", "Schedule a Demo", "Get a Solution", etc., to guide visitors to actively consult.
Optimization Results
Through a series of optimization actions, Zhuoyun Technology's official website has witnessed a significant increase in traffic and customer conversion within just three quarters:
Substantial traffic growth
From the end of November 2023 to August 2024, the daily peak IP count has risen from over 20 to over 200, and the natural search traffic of the official website has steadily increased.
Keyword ranking optimization
Multiple core industry keywords (such as "Smart Campus" and "Integrated Portal") have been consistently displayed on the first two pages of Baidu search engine, enhancing brand exposure.
Increase in lead acquisition
After the official website was completed, with the optimized user flow and precise content output, it attracted over 150 customers to leave inquiries voluntarily within three quarters, achieving an effective conversion from traffic to business opportunities.
DTUY helped Zhuoyun Technology make a breakthrough from offline customer acquisition to online marketing, successfully promoting the brand's digital upgrade. Through precise SEO strategies and efficient user guidance, Zhuoyun Technology's official website not only achieved traffic growth but also truly transformed into a valuable business opportunity entry point, providing strong impetus for the further expansion of its smart campus business.
Upgrade of the Smart Campus Official Website to Boost Brand Growth
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