DTUY &Anchuang Digital Anti-counterfeiting

【Company Profile】
As a professional digital anti-counterfeiting enterprise, Anchuang Company, drawing on its German technological heritage and integrating its own intellectual property rights technology, is committed to providing brands with unreplicable anti-counterfeiting codes, setting a new benchmark for product safety and brand protection worldwide. Its advanced anti-counterfeiting technology is widely applied in anti-counterfeiting labels, fast-moving consumer goods, pharmaceuticals and health care, beauty and personal care, food and condiments, official documents, and blockchain, among other key areas, assisting enterprises in combating counterfeit and substandard products and safeguarding brand reputation.

However, in the highly competitive market environment, Anchuang is confronted with challenges such as a single customer acquisition channel, low online visibility, and insufficient conversion efficiency, urgently requiring an optimization of its digital marketing layout to enhance customer acquisition efficiency.



【Optimizing Actions】
1. Building an independent website from scratch to increase lead generation rate
The original structure of the Anchuang official website mainly focused on product display, lacking marketing-oriented design and failing to fully leverage the traffic conversion potential. As a result, visitors had a high bounce rate, low interaction, and a low lead conversion rate, making it difficult to convert traffic into valuable customer resources.

To address the shortcomings of the original Anchuang website, we built an independent website from scratch, creating a marketing-oriented website that integrates brand display, SEO optimization, marketing interaction, and traffic conversion, thereby significantly enhancing user experience and business opportunity acquisition capabilities:

Brand building: Redesigned the visual style of the official website to highlight Anchuang's technological strength and industry position, enhancing brand authority.

SEO optimization: Conducted full-site optimization for core business keywords to ensure that potential customers can quickly find Anchuang through search.

User guidance: Optimized the website's information architecture, enhanced the interactive experience, and guided visitors to gain a deeper understanding of the business, thereby increasing the lead generation rate.



2. Content Accumulation + SEO Optimization, Brand Matrix Marketing
The keyword coverage of the enterprise in search engines is limited, and it lacks a systematic content marketing strategy. As a result, potential customers have difficulty finding information about Anchuang when searching for related businesses, thus missing out on numerous business opportunities. We address this issue through the following measures:

High-quality content layout: We use the "Nine Secrets" brand analysis tool and chain layer analysis method to plan in-depth content around Anchuang's core technologies and industry advantages. We publish industry-related content on multiple authoritative channels such as Baidu Baijiahao, Sohu, Zhihu, and B2B platforms to establish a broad brand influence matrix.

Search Engine Optimization (SEO): Precisely match industry keywords and improve the enterprise's ranking in search engines through website structure optimization, keyword strategy deployment, and content marketing to enhance weight. This ensures that the brand ranks high in search results for industry-related keywords and attracts a large amount of organic traffic.

Multi-channel traffic diversion: Utilize industry media, social media, video marketing, and other channels for promotion to direct traffic to the official website, increasing exposure and the reach of potential customers.



【Optimization Effect】
Keyword dominance, brand exposure increased exponentially
By leveraging the Xunkebao Onion System, a large number of original high-quality contents were published within three months, successfully achieving keyword dominance for the product on search engines. In the search results for related business terms, the information of the Anchuang brand has significantly improved, with a homepage display rate exceeding 80%, greatly enhancing the brand's industry influence.



The website authority of Anchuang's official website has achieved a breakthrough from 0 to 1 within three months through precise SEO optimization. This not only improved the brand's ranking on search engines such as Baidu and Google, but also enhanced the company's authority, making the brand a reliable source of information within the industry.



By leveraging multi-channel customer acquisition, the daily traffic to the official website has doubled. Through the combination of multi-platform traffic diversion and search engine optimization, the average daily visits to Anchuang's official website have significantly increased compared to before the optimization, effectively attracting targeted users.