【HOLD HILL】Content Layering of an Information Website

Case Client: HOLD HILL
Website Type: Informational Website
Construction Time: August 2024
Website Link: https://yingtaobing.cn/

Case Summary
When building the official website, DTUY did not only consider one official website for HOLD HILL to be displayed, but also two other sites were developed simultaneously. One of them was the information station, which was an innovative model. Through the extensive coverage and production of content related to HOLD HILL, cherry pies, Dalian specialties, cuisine, and souvenirs, the brand's website became a centralized information hub, expanding its exposure radius.

Website construction layout actions
1. Core section division
Dalian Tourism: Includes scenic spot introduction, travel guide, accommodation recommendation, etc., such as "Where is the most convenient place to stay in Dalian for tourism?" "Self-guided tour guide for Dalian", etc., to help tourists plan their itinerary.



Cherry Cake Special: Focusing on cherry cakes, it covers product introduction, making methods, and the advantages of being a souvenir, such as "How to Make Cherry Cakes" and "Selected Cherry Cakes from Dalian as Souvenirs".



Specialty recommendation: In addition to cherry cakes, it also includes other Dalian specialties such as dried seafood and traditional pastries, enriching the website content.


2. Route Design
Home Page Guidance: After users enter the home page, they can quickly access core sections such as "Dalian Tourism" and "Local Specialty Introduction" through the navigation menu.



The content is in-depth: starting from travel guides to enter the scenic spot introduction, then through the recommendation of local specialties to learn about cherry cakes, and finally guiding to the purchase page, forming a complete browsing loop.
Internal links: The document mentions multiple times "click to unlock specific methods", "learn more", etc., indicating that the website guides users to explore in depth through internal links, such as from the introduction of cherry cakes to the secret recipe, and then to the purchase guide.


3. Multi-dimensional Content Coverage
Product Information: Provide a detailed introduction to the taste, production process, and raw materials of cherry pies (such as the advantages of Dalian cherries), emphasizing their healthiness, deliciousness, and cultural significance.



Tourism Resources: Comprehensively showcase Dalian's scenic spots, accommodations, and local cuisine, such as "How long does it take to drive around Dalian's tourist loop?" and "Dalian's Surroundings: An Adventure in Bingyu Valley", to attract tourists.
Practical Guides: Offer practical information such as tour group quotations, independent travel tips, and locations to purchase local specialties, meeting users' actual needs.



4.Diverse Content Forms
Text and Image Combination: Enhance the appeal and credibility of the content through text descriptions and image displays, such as showing pictures of cherry pies' appearance and production process when introducing them.