[XinZhenYu] Customized Development of Enterprise Official Website

Brand Name: XinZhenYu
Service Period: August 2024 - Present
Industry Field: Financial Consumption
Brand Website: www.zhenyudd.com

Case Summary Shenzhen Xinzhenyu Technology Development Co., Ltd. Established in 2013, it is a national high-tech enterprise specializing in the research and development, production, sales and service of financial security facilities, intelligent data terminals, intelligent payment terminals, and digital payment application equipment software and hardware.

Before collaborating with DTUY, the brand had only built its own homepage on Alibaba for internal promotion within the e-commerce platform and had no official corporate website. After DTUY's intervention, with a standardized service process, it customized and built an official corporate website for the brand.


The standardized service process of DTUY includes but is not limited to: domain name assistance purchase, server assistance purchase, official website content framework construction, keyword strategy research, website UI design, technical development, testing and modification, content filling, ICP filing, and full-site TDK writing, etc. The following is a partial process display:



1. Official website content framework construction
Core section division: The website content framework is clear, divided into four core product lines: "Handheld POS machines", "Rugged phones/tablets", "Industrial motherboards", and "HMI screens". Each product line has an independent page, detailing product parameters, application scenarios, and customization services.



Solution-oriented: Positioned as a "provider of intelligent payment digital solutions", the products are combined with solutions for multiple industries such as logistics, retail, and finance, enhancing customers' understanding of the product value.



Brand trust building: In the footer, there is a "Introduction to Xinzhengyu", including company qualifications (national high-tech enterprise), establishment time (2013), and R&D team size (over 20 people), strengthening the enterprise's strength endorsement.



2. Keyword Strategy Research
Core Keyword Layout: Frequently use core keywords such as "handheld POS machine", "serial port screen", "Rockchip motherboard", "Android motherboard", etc., covering product functions, technical advantages, and industry applications.

Long-tail Keyword Coverage: Set long-tail keywords for specific scenarios, such as "How to use a handheld POS machine", "Application scenarios of Android motherboard", "Industrial-grade intelligent integrated touch screen", etc., to precisely match user search needs.

Keyword Density Optimization: Naturally integrate keywords into product descriptions, such as "Over 10 years of industry experience", "Support for deep personalized customization and development services", avoiding keyword stuffing and maintaining content fluency.



3. Website UI Design
Consistent visual style: The overall design adopts a dark gray tone, with bright blue used as an accent color, which aligns with the professional feel of industrial equipment. Product images highlight details (such as drop tests and close-ups of the motherboard), conveying durability and a sense of technology.


Clear interaction logic: The navigation bar is fixed at the top of the page and includes primary menus such as "Product Center", "Solutions", and "Company Profile". Drop-down menus display secondary categories (for example, "Handheld POS Terminal Series" is divided into financial and non-financial types), with a clear hierarchy.

Optimized information hierarchy: On the "Smart Terminal Handheld POS Terminal Series" page, core selling points (such as "Multiple sizes available" and "High sensitivity") are quickly presented through icons and short phrases, catering to user browsing habits.



4. Writing of TDK for the entire website
DTUY will comprehensively cover the TDK based on XinZhenYu's business to ensure it meets the requirements for search engine indexing. Meanwhile, the TDK for each subpage should also be adjusted according to specific products or solutions. For instance, the "Three-proof mobile phone/tablet solution" page can highlight selling points such as "1.22-meter drop resistance" and "durable and shock-resistant".