ALLRUN SYSTRON(R) ：How can a single key product break through quickly by using a website?

Name： ALLRUN SYSTRON(R)
Service time：2023.6-2025.2
Industries:：Equipment manufacturing, Internet of Things
Brand website：fb.systron.net.cn

Case review
Aoyuan Group was founded in 1995, in line with the concept of integrity management for the government, enterprises and institutions to provide information services. ALLRUN SYSTRON(R) relies on the technological innovation and market first-entry conditions of its products, on the basis of the established industry foundation and the mastered core technology, deeply digs the needs and resources of the industry, and invests tens of millions of yuan in the independent research and development of the fifth-generation products over seven years, and carefully creates the spirit of craftsmanship. Continue to expand market awareness and share, the company's performance has grown steadily year after year, and the company has maintained a good momentum of development.

In 2024, ALLRUN SYSTRON(R) launched a new product elevator intelligent double carbon energy-saving box, which is used to reduce elevator energy consumption, energy saving and emission reduction, and help achieve the national double carbon target.

In order to match the sales rhythm of the brand and achieve the rapid promotion of the product, DTUY established a product station for the product, focusing on optimizing the keywords such as elevator energy saving, and optimized the keyword ranking to the home page in less than a year, and has been stable so far. The following is the specific Website Design dynamic design:

I. Information architecture and navigation design
1.The core plate is prominent and meets the user's demand path
Policy endorsement: The State Council's "14th Five-Year Plan" energy conservation and emission reduction policy and the key points of deepening reform in 2024, strengthening industry authority and attracting policy-driven business users.



Product core advantages: with "40% high power saving rate", "20 years service life" and other data selling points to quickly catch the eye, to meet the core needs of users for energy efficiency and long-term income.



2.Hierarchical navigation, information classification is clear
Top main navigation: including "news information", "energy-saving encyclopedia", "energy-saving cases", "hot questions and answers" and other modules, in line with the user from understanding the industry dynamics → technical principles → practical application → to solve questions of the cognitive path.



Bottom auxiliary navigation: Supplement "smart elevator equipment customization", "elevator Internet of Things system" and other extended services to meet potential business expansion needs.



Ⅱ.content dynamic line design
1.From macro to micro, gradually deepen user cognition
Home Policy and product focus: Quickly deliver value through policy background and product core advantages to attract target customers.
Secondary page expansion details: such as the "elevator energy-saving box" page detailed dismantling technical principles (DSP processor, Internet of Things linkage), security standards (harmonic requirements), application scenarios (residential, commercial centers), to solve users' doubts about technical feasibility.

Cases and Questions and Answers Enhance trust:
Energy saving cases: Practical projects such as the Nujiang River in Yunnan Province are presented to illustrate the applicability of products in complex environments.
Hot questions and answers: Answers to common questions such as "What problems can elevator energy-saving technology solve" and "ROI cycle" to reduce the decision-making threshold.



2.Integration of technology and services to enhance the possibility of transformation
Smart elevator solutions: Combine energy saving boxes with the Internet of Things and edge computing (such as security edge computing boxes) to highlight technology foresight and attract customers who pursue intelligent upgrades.
Customized services: Emphasizing "one-stop solutions" and "OEM services" to meet the differentiated needs of enterprises of different sizes.



Ⅲ. Interaction and user experience
Data visualization and dynamic presentation
Power saving/emission reduction visualization: Real-time display of energy saving data through the Internet of Things technology to enhance users' intuitive perception of product effects.
Simple typography: Avoid complex layouts and improve mobile reading efficiency with large headings, ICONS and segmented content.