· Service enterprise: Alps System Integration (Dalian) Co., Ltd. (referred to as "ALSI")
· Service content: Website Design
· Industry field: Software services
Case Details
ALSI, a wholly-owned subsidiary of Alps System Integration Co., Ltd. of Japan, was established in China in 2005. After 15 years of operation, ALSI has come to deeply understand the significance of "Internet Plus". Therefore, the DTUY team conducted in-depth research and focused on ALSI's core concept of "meticulous craftsmanship" to build a website that portrays ALSI as a "lean management expert". In the process of helping ALSI transition from having no website to a lean website, the following three optimization actions were mainly taken.
Optimization Actions
01 VI System Construction
Japanese minimalist style, youthful colors
Use gray as the main color of the web page to make the homepage more minimalist and flat. The brand's blue is used as an accent, and after the upgrade, the brand perception is strengthened;
Extend the use of the intermediate color between gray and blue, and optimize the lightness and saturation at the same time. Apply gradient colors to enhance the overall visual comfort, making it more lively and breathable, and unify the overall visual of the website into a system.
02 Official Website Construction Phase
Transform ALSI's traditional display website into a marketing and interactive website.
1. Enhance the establishment of the Alpine brand tone in terms of content and visuals to strengthen users' brand recognition.
2. Design the website's user flow to enhance user experience, increase user dwell time, and deeply explore user needs through user behavior.
Optimize the official website structure: By implementing HTTPS forced redirection, static page links, and code adjustments, the official website will better comply with Baidu Spider's crawling standards, which is conducive to enhancing the website's weight and keyword rankings.
03 SEO Optimization Phase
After the official website was built, DTUY simultaneously carried out SEO service work:
Through keyword optimization, multi-platform promotion, data monitoring and other means, it enhanced the brand awareness and influence of ALSI.
It achieved a full-screen marketing effect across the entire network, significantly increasing the company's popularity and influence, and strengthening the brand image in the minds of users.
1.Keyword placement and data monitoring
Continuous monitoring and analysis are carried out to ensure that the website content remains at the top of search engine results.
2. Multi-platform Promotion
Through meticulous operation plans and diverse promotion methods, ensure that ALSI can receive extensive exposure and dissemination across multiple channels.
3. Data Reports
Regularly produce accurate and detailed data reports to help ALSI better understand its marketing effectiveness and optimization directions.
Optimization Results
1. The optimization effect of search terms is remarkable. During the service period, nearly 20 long-tail keywords have ranked on the first page of Baidu.
2.During the optimization service period, rank the search terms of the 5 product pages of ALSI on the first page.
