· Service Enterprise: Dalian Haiqing Aquatic Products Co., Ltd.
· Service Content: Website Design
· Construction Time: December 2024
· Industry Field: Processing of Agricultural and Forestry Products
Case Overview:
Dalian HaiQing Food Co., Ltd was established in 2004 and has been dedicated to the deep-sea fish industry for 20 years. It is a leading global supplier of marine protein. With over 4,000 employees in the industry, it exports to more than 10 countries, has an annual processing capacity of over 120,000 tons, and achieved an export value of 290 million US dollars in 2023, with an average annual growth rate of 20%. HaiQing has branches in the Netherlands and the UK. The company adheres to the concept of "natural, nutritious, and healthy", and has created a full-chain model of "origin selection + lean processing", with a wide range of business coverage.
However, in the digital age, HaiQing has not yet established a professional official website, which has hindered the spread of its international brand image. In response, DTUY has specifically launched a bilingual website construction solution in Chinese and English. Through a dual-language system architecture, global CDN acceleration, and multi-terminal adaptation technology, it caters to the display needs of both domestic and international markets, helping HaiQing build an official platform that integrates global product promotion, supply chain visualization, and authoritative industry information release, assisting HaiQing in achieving a brand upgrade from traditional processing to digital empowerment.
Website Design Optimization Actions:
I.Clear Navigation and Information Architecture
1.Hierarchical Menu Design
The official website's homepage adopts a top navigation bar design. The main menu categories are clear, such as "Product Center", "About Us", "News Center", etc., allowing users to quickly locate the target information. The secondary menu further refines the content (such as product classification, company news), avoiding information overload and conforming to user browsing habits.
2. Logical Presentation of Products
In the "Product Center" section of DTUY, core products such as deep-sea fish (e.g., cod, flounder) and shrimp (e.g., Ecuadorian white shrimp) are presented in a categorized manner through a combination of images and text. The processing forms (e.g., freeze-dried, coated) and application scenarios (e.g., catering, retail) are also indicated, facilitating B-end customers to filter products based on their needs. Additionally, the product detail pages provide professional information such as specifications and certifications, strengthening the basis for procurement decisions.
II. Synergy between Visuals and Brand Communication
1. Unification of Brand Image
The official website features blue and white as its main colors, echoing the ocean theme and reinforcing the brand's concept of "natural and healthy". The homepage carousel dynamically showcases the factory's real scenes, product processing procedures, and partner brands (such as McDonald's and Sam's Club), directly conveying the company's strength and industry status.
2. Multimedia Content Integration
DTUY showcases scenes such as deep-sea fishing and processing lines through short videos or pictures, enhancing users' trust in the core advantages of "direct sourcing from the source" and "lean processing". Such content complements textual descriptions, improving the efficiency of information transmission.
III. User Experience Optimization Design
1. Responsive Design and Multi-device Adaptation
The official website is adapted for both PC and mobile devices to ensure smooth browsing on different devices. For instance, the navigation bar on mobile devices is folded into a hamburger menu, and the page layout automatically adjusts to prevent content misalignment.
2. Convenient Conversion Path
DTUY has set prominent "Contact Us" entries on key pages such as product pages and news pages, offering multiple communication methods including phone, email, and form submission to shorten the customer consultation path. Additionally, the bottom of the official website integrates links to e-commerce platforms like Tmall and JD.com, achieving a synergy between traffic diversion and sales conversion.
IV. Content Depth and Update Mechanism
1. Dynamic Content Display
The "News Center" section updates in real time with information on corporate honors (such as "Top 100 Enterprises in Dalian"), industry events, and job openings. This not only enhances the website's activity but also provides crucial information for investors and job seekers. For instance, the release of the 2024 Supply Chain Awards and the 2025 job openings highlights the company's continuous development and transparency.
2. Multilingual Support and Global Positioning
DTUY has set up both Chinese and English versions for the HaiQing official website, in line with its "global consumption" strategic positioning. The English page focuses on export qualifications (such as BRC and MSC certifications) and international partners, facilitating overseas customers to quickly build trust.
