Case Customer: Intelligent Technology Instruments
Site Type: Independent Station
Construction time: December 2023
Website link: www.c2m.cn
Case review:
Mass spectrometer power supply is a particularly sophisticated and specialized product, and there are less than 50 universities, scientific research institutions and enterprises in China that need this product. Faced with such a narrow track, and the customer website is a new website. In the face of double difficulties, DTUY put forward the idea of building a network station and optimizing the idea of new station and old domain name, power breaking through the core products. DTUY tailors high-quality domain names for customers, and when building the website, it initially focused on mass spectrometer power supplies, covering other categories and products of high-voltage power supplies, and quickly seized Baidu search rankings in a short period of time. Relying on the professionalism of website content, customers successfully Open up the market and provide customers with 15 valuable clues, accounting for nearly 30% of the industry.
1. Clear navigation structure and information architecture
The navigation bar of Aoyuan Power's official website is intuitive and well-organized, including "Website Homepage", "Product Center", "Power Encyclopedia", "Industry Information" and other main sections, so that users can quickly find the information they need. This design helps to improve the user's browsing efficiency and experience, user loss and bounce rate. DTUY takes into account user behavior and needs when designing, and guides users to browse website content smoothly through reasonable information architecture and navigation design.
2. Highlight core products and businesses
The core products of Aoyuan Power Supply, such as high-voltage DC power supply, high-voltage pulse power supply, high-voltage radio frequency power supply, etc., as well as its advantages in the application scenarios of high-end instruments such as mass spectrometers and accelerators, are displayed in a prominent position on the homepage of the website. This design helps users quickly understand the company's main business and core competitiveness. DTUY has an in-depth understanding of the business characteristics and market demand of Aoyuan Power Supply, and enhances users' awareness and trust in the brand by highlighting core products and businesses.
3. Emphasize professionalism and technical strength
When introducing products and technologies, the official website of Aoyuan Power Supply listed in detail a number of technical invention patents and the adoption by well-known scientific research institutions, demonstrating the company's professionalism and technical strength. This design helps to enhance users' trust and favorability of the brand. DTUY pays attention to showing the professional image and technical advantages of Aoyuan Power Supply in website design, and enhances users' awareness and trust in the brand through detailed product introduction and technical description.
4. Smooth moving line design and user experience
The moving line design of Aoyuan Power's official website is smooth, and the jump logic between pages is clear. Users can easily jump from one page to another. At the same time, the website also provides convenient functions such as free trial and contact us, which is convenient for users to interact and communicate with Aoyuan Power Supply. This design helps to improve the user's browsing experience and satisfaction. DTUY pays attention to user experience and interaction when designing, and improves users' satisfaction and loyalty to the website through smooth moving line design and convenient function settings.
5. Optimize search engine ranking and brand exposure
Aoyuan Power's official website has done a good job in content layout and keyword optimization, which helps to improve the website's ranking and exposure in search engines. At the same time, the website also enhances brand exposure and accessibility through friendly links and contacts. This design helps attract more attention and visits, and enhances brand awareness and influence. DTUY pays attention to search engine optimization and brand promotion when designing. Through reasonable content layout and keyword optimization, it improves the ranking and exposure of the website in search engines, thereby bringing more potential customers and business opportunities to the company.
Through professional website construction and optimization technology, DTUY has created an official website for Aoyuan Power Supply that meets its brand image and market demand. In the design process, DTUY pays attention to user experience, interactivity, search engine optimization, etc., through clear navigation structure, reasonable information architecture, smooth moving line design, emphasis on professionalism and technical strength, etc., to improve users' understanding of the website. Satisfaction and loyalty. At the same time, DTUY improves the ranking and exposure of the website in search engines by optimizing website content and keywords, and brings more potential customers and business opportunities to Aoyuan Power.
