[Customer Name]: Dalian Software Industry Association
[Service Content]: At the historical moment when Dalian Software Industry Association celebrates its 30th anniversary, DTUY joined hands with the association to carefully plan and produce a short video marketing work, aiming to show the trajectory and brilliance of the association in the past 30 years through visual narrative achievement. This project is not only a review of past achievements, but also a declaration of facing the future and conveying industry confidence.
DTUY's services cover:
1. Creative planning: Deeply explore the highlights and milestone events in the history of the association, design a creative video structure, and ensure that the content is both in-depth and ornamental.
2. High shooting: Using high-definition equipment and a professional photography team, the scene is shot in Dalian Software Park and representative enterprises to capture vivid moments of the industry. 3. Brand storytelling: Combined with the association's core concept of "serving enterprises, supporting, and promoting industries", weave a brand storyline that runs through the video to enhance the emotional resonance of the audience.
4. SEO optimization and promotion: Use the short video SEO strategy to ensure the high exposure of videos on major platforms, and accurately reach software industry practitioners, potential partners and policy makers.
5. Data and feedback: After the release, track the video data performance throughout the process, watch trends and user interaction, and provide data support for the association's follow-up marketing activities.
• Enhanced industry cohesion: The video is a common memory of industry insiders, which has enhanced the cohesion among member units and attracted many new companies to apply to join the association.
• Policy support and cooperation opportunities: Relying on the industry contribution and potential displayed by video, the association has attracted more attention and policy support, and has attracted many domestic and foreign investment and cooperation project negotiations.
• Remarkable results in traffic conversion: Through precise short video marketing strategies, videos directly drive a 300% increase in visits to the association's official website, and a 200% increase in effective member consultations, realizing efficient conversion from traffic to actual cooperation. With this case, DTUY once again proved its professional strength and innovation ability in the field of short video marketing, helping Dalian Software Industry Association to continue to write a new chapter in the digital age.
